Oakland, california, united states industries manufacturing, medical headquarters regions san francisco bay area, west coast, western us founded date 19 operating status active funding status ipo number of employees. Consumers behaviors and shifts in trends towards sustainable products clorox company should continue its efforts on leveraging green for growth by working on its distribution line to retailers that are related with low price products such as walmart, dollar general, etc. Leveraging green for growth case solution abstract. Description of organization innovation sourcing managers. The case study also include other relevant topics and learning material on growth strategy, social responsibility, sustainability. Leveraging green for growth case solution, the clorox company. Epa names clorox partner of the year good growth blog. The company has set aggressive financial targets in light of its upcoming centennial in 20. Clorox is an american based organization, which sells its goods through mass merchants and retailers. At todays clorox analyst day event and live webcast, senior leaders shared highlights of the company s progress against its 2020 strategy, including the four highestvalue opportunities strategy accelerators which the company has identified to deliver longterm, profitable growth through the year 2020. The next stock in the series is consumer products manufacturer the clorox company clx.
Leveraging green for growth minicase writeup the main issue facing the clorox company is its inability to accelerate growth to meet its centennial strategy targets, which provided a road map for longterm, accelerated growth and defined the metrics to evaluate success. Comparing the results to its competitors, the clorox reported total revenue decrease in the 4 quarter 2019 year on year by 1. The way forward recommendations for leveraging sustainability and optimizing existing green lines instructor. Why clorox made the leap from bleach to green works. The clorox company leveraging green for growth case solution the clorox corporation must determine on the marketing strategy going forward for green works, brita, burts bees and its three sustainable brands. Leveraging environmental sustainability at clorox with brita. Leveraging green for growth by elie ofek, lauren barley game time decision for appdirect by andrei hagiu, laura arjona. By leveraging its brand and capitalizing on its retail muscle, the company became a major player in green products. Business strategy for environmental sustainability duke university.
The b leaders intend to focus on execution and action, catalysing and amplifying others efforts by undertaking specific global challenges where their collective voice. Clorox revenues, they accounted for much of the companys sales growth over. That being said we know career development is an important engagement driver, and were always working to improve how we support our employees and provide opportunity. Leveraging green for growth xls file, the clorox company.
The clorox company marketing plan burts bees and green works. Leveraging green for growth case consider these questions as you read the case and prepare the email and memo. The clorox company leveraging green for growth case study. The 2019 clorox annual report highlights the company s business and corporate responsibility accomplishments under its 2020 strategy and gives a snapshot of ignite, incorporating new integrated strategic choices and esg goals. On a currencyneutral basis, thirdquarter sales grew 5 percent. Subscribe to this free journal for more curated articles on this. Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace. While recruitment, acceptance, promotion, and leveraging of diversity have improved tremendously, there. First, while the companys three sustainable brands represented just 10% of the overall. Clorox has one of the longest streaks of dividend increases in the market as the company has raised its dividend for 42 years in a row. Leveraging green for growth case study solution, the clorox company must decide on the marketing strategy going forward for green works, brita, burts bees and its three sustainable brands.
Oct 28, 2010 leveraging environmental sustainability at clorox with brita, burts bees, and greenworks 1. The clorox company today unveiled its updated strategic growth plan during a clorox analyst day event and live webcast at its new research and development campus in. However, the chemical ingredient is actually sodium hydrochloride naocl due to this misunderstanding, this even affect clorox s mother company the clorox company since they have the same name. Leveraging environmental sustainability at clorox with. The clorox company becomes signatory to united nations global. Epa names clorox partner of the year good growth blog the. The clorox company reports sales and profit growth for its. It is also the trading name of the case centre usa, a nonprofit making company. Consistent with its longterm growth goals, clorox continues to expect doubledigit earningsperdilutedshare growth. The clorox company is committed to making its website accessible for all users, and will continue to take steps necessary to ensure compliance with applicable laws. I have been working at the clorox company fulltime for more than 8 years. The case centre is a not for profit company limited by guarantee, registered in england no 1129396 and entered in the register of charities no 267516.
Harvard business school teaching note 512072, april 2012. We are glad you are having a good experience working at clorox. These brands have evolved differently in the past 3 years, and each has several courses of action category in 2011. Reynolds also highlighted how the company is leveraging its bay area. Emily zhang lady gaga a by anita elberse, michael christensen adoption of ifrs in ethiopia by david f. Leveraging green for growth excel file, subjects covered brand management green marketing growth strategy social responsibility sustainability by elie ofek, lauren barley source. Leveraging green for growth the clorox company needs to decide on the marketing strategy going forward for its. The clorox company becomes signatory to united nations. The 2019 clorox annual report highlights the companys business and corporate responsibility accomplishments under its 2020 strategy and gives a snapshot of ignite, incorporating new integrated strategic choices and esg goals. Mar 26, 2010 there is a significant amount to be said about clorox and the environment. Brita, burts bees, and green works are three of the sustainable brands of the clorox company. The clorox company the clorox company updates investment.
Our 2020 strategy continues to deliver strong results, said chief executive officer benno dorer. Home home investors financial information annual reports home home investors financial information annual reports latest annual report. The clorox financial strength comparisons to industry. Thats the hope of clorox, the oaklandbased company, which this week is launching its first new brand in twenty years.
Analyzes the harvard business school case study the clorox company. Leveraging green for growth case solution, the clorox company must decide on the marketing strategy for the future for his three most sustainable brands, brita, burts bees and green works. Not available for download add paper to my library. Increasing interest by a new market segment that valued health, quality, and environmental values buoyed the success of small natural products companies like method and.
The clorox company comparisons to its competitors, market. The clorox company introduces 2020 strategy to drive long. Leveraging green for growth case solution, the clorox company must decide on the marketing strategy for the future for his three most sustainable brands, brita, burts bees and green. The company recognizes the importance of conserving our environment and it strives to find sustainable solutions across. Does it make sense for the lorox ompany to continue to leverage green for growth. Leveraging green for growth case study solution, problem statement clorox is focusing on three brands which includes brita, burts bees and green works which all have the characteristics based upon the pe. What strategies did clorox employ to develop and market the greenworks product. Leveraging green for growth excel file, subjects covered brand management green marketing growth strategy social responsibility sustainability by elie ofek, lauren barley. Nicholas school of the environment env 811, business and. The clorox company needs to decide on the marketing strategy going forward for its three sustainable brands, brita, burts bees and green works.
The 2020 strategy is focused on accelerating growth profitably, consistently and. The case centre is a notforprofit company limited by guarantee, registered in england no 1129396 and entered in the register of charities no 267516. Clx is a leading multinational manufacturer and marketer of consumer and professional products. Leveraging environmental sustainability at clorox with brita, burts bees, and greenworks. Feb 03, 2011 clorox attributed the success to the company overcoming three common consumer complaints about green products. However, the chemical ingredient is actually sodium hydrochloride naocl due to this misunderstanding, this even affect cloroxs mother company the clorox company since they have the same name. Leveraging green for growth case solution,the clorox company. But the growth rates of burts bees and green works, in particular, had. Leveraging green for growth case study analysis, subjects covered brand management green marketing growth strategy social responsibility sustainability by elie ofek, lauren barley source. Since clorox enlisted the sierra club to hype a new green product line, sales are booming. Management also needs to assess the role the sustainable brands play in clorox s overall corporate responsibility strategy and the. Jan 12, 2008 can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace.
Clx today reported 2 percent sales growth and 12 percent growth in diluted net earnings per share eps from continuing operations for its third quarter, which ended march 31, 2016. For fiscal 2004, clorox expects volume and sales growth in the range of 3 to 5 percent. Clorox and the environment mnn mother nature network. Hawkins, shani senbetta foxconn technology group a by robert g. Clorox recently celebrated its 100year anniversary, and our products are generally the number one or two bestselling in their category. Final case questions clorox case assignment questions the. This year, the clorox company launched its first new brand. Leveraging green for growth case study solution, the clorox company. Safe harbor except for historical information, matters discussed in this presentation, including statements about the success of the company s future volume, sales, costs, cost savings, earnings, earnings per share, diluted earnings per share. They dont work, are hard to find, and cost too much. The clorox company updates investment community on 2020. Clorox attributed the success to the company overcoming three common consumer complaints about green products.
Generating free cash flow of 1012 percent of sales annually. The clorox company comfortable blend of career growth. Leveraging green for growth case study solution, clorox company must decide on a marketing strategy in the future for their three established brands, brita, burts bees and green works. Clorox should continue to leverage green for growth for several reasons. The clorox company clorox reports 2 percent sales growth. Leveraging green for growth case analysis, the clorox company. The clorox company must adopt the marketing strategy for the sustainable future of its three brands, brita, burts bees and green works. The company must come up with effective design for the marketing strategy of these three brands. Final case questions clorox case assignment questions the clorox company goes green 1. The case tracks the history of the clorox company and its competition to differentiate from larger, more diversified rivals, and its methodical approach to launching greenworks. Oct 03, 20 the clorox company today unveiled its updated strategic growth plan during a clorox analyst day event and live webcast at its new research and development campus in pleasanton, calif. Students need to evaluate whether sustainability is an enduring trend that clorox should embrace for future growth or whether focusing on its core brands, which currently represent 90% of sales, is a better approach.
The clorox company updates investment community on 2020 strategy. The enterprise has a large variety of its cleansing and bleaching brands. We offer thousands of discounted premier essays and papers ready to download. Using the url or doi link below will ensure access to this page indefinitely. Mehmood ulhasan vern puchoon executive summary in the face of consumer changes and current economic conditions. Clorox is an environmental protection agency safer choice partner of the year award winner for a second year running the epa safer choice program helps consumers and commercial buyers identify products that have safer ingredients. To accomplish its 2020 goals and deliver profitable growth, clorox will. Green works, a line of cleaning products that are, in the company s words, at least 99 percent natural. Green works price premium has been declining steadily, from 2025 percent when it launched in 2007, to 510 percent now. Issue of clorox clorox has in the past been misunderstood by consumers in false accusations of being chemically harmful and dangerous.
What strategies did clorox employ in acquiring brita and burts bees. The b team is a notforprofit initiative that has been formed by a group of global business leaders to create a future where the purpose of business is to be a driving force for social, environmental and economic benefit. Patience and hard work are generally rewarded, but waiting for career growth here can be a somewhat long and challenging task. The clorox company comfortable blend of career growth and. Leveraging environmental sustainability for growth bill morrissey the clorox company. Download the companys most recent yearend financial statement and make a. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011. Dec 03, 2016 comfortable blend of career growth and worklife balance.
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